Branding is often associated with products or companies and is often overlooked by creatives. Wether you are an artist, theatre company or musician this session will help you to incorporate branding strategies, to stand out in your industry.
SLAP present 'The Work Of Art' a workshop series for artists and creatives practicing any art form and at any point in their career.
These workshops will cover all aspects of the 'business side' of being an artist. In the current climate it is becoming essential to be able to promote your work and understand how to manage a business, to have a sustainable career in the arts.
This workshop is presented by Owen Turner - Creative Director of United by Design
This workshop will cover:
Developing mission, vision and values
Creating a brand, brand voice and tone
Researching your target audience
Choosing the look of your brand
Creating a brand strategy
About Owen
Owen Turner is the founder and creative director of United by Design, a design and branding agency based in York.
Passionate about 'Building brands together' through harnessing the power of collaboration and doing great work for great people, the team use their BrandHappyⓇ process; a mixture of strategy and creativity to develop brands with character that connect with audiences worldwide. Driven by a shared passion to make a difference, the team know that working with clients, rather than for clients, is the best approach to brand longevity. They love what they do, unravelling business complexity to create seamless brands that go the distance in today’s challenging commercial landscape.
Owen is also a co-founder of York Design Week.